Friday, October 28, 2016


Double the Christmas Music this year?

The Herald's Inside Track speculated that Mix 104.1 WBMX might be joining the all Christmas format this year in addition to the anticipated all Christmas format by Magic 106.7 WMJX. If two stations, do indeed flip to Christmas Music, it might be a game of chicken to see who will flip first.

Word is, Magic 106.7 and Mix 104.1 will switch over to all holiday tunes sometime in November — but if one makes the switch early, the other could immediately follow. Traditionally, stations that feature all-Christmas music score a huge ratings bonanza during the oh-so-festive season and advertisers love it. So that’s why they do it. And he reason they may do it as early as Nov. 1: the nasty presidential race!

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