Saturday, November 21, 2015

 

Cumulus



In addition to its virtual implosion of its bedrock conservative AM talk stations, Cumulus’ dramatic decline in numbers is meaningful because the Citadel acquisition made the company highly leveraged with $2.23 billion of debt.

Larry Gifford's podcast Radio Stuff has the best explanation of what happened to Cumulus, the mistakes, missteps and how ego brought about the decimation of once great stations.

You will enjoy this historic look at how bad management brought down the company.



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