Friday, August 07, 2015

 

Talk Radio's Advertising Problem?




 Seems like Talk Radio is a shell of it's former self back in the 80's and 90's when we had the "best of the best".

The format has taken a lickin' from the PPM, the aging demographic, and the rapidsly aging technology of "AM Radio".

Add to that scenario the problem with advertisers shying away from anything that resembles a controversial environment....

The Wall Street Journal had this article.





Talk Radio‚Äôs Advertising Problem 
 "Audiences Still Tune In, but Social Media Scared Off Many Advertisers"




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