Friday, August 07, 2015
Talk Radio's Advertising Problem?
Seems like Talk Radio is a shell of it's former self back in the 80's and 90's when we had the "best of the best".
The format has taken a lickin' from the PPM, the aging demographic, and the rapidsly aging technology of "AM Radio".
Add to that scenario the problem with advertisers shying away from anything that resembles a controversial environment....
The Wall Street Journal had this article.
Talk Radio’s Advertising Problem
"Audiences Still Tune In, but Social Media Scared Off Many Advertisers"