Monday, August 31, 2015
Easy Listening....Still on the Air......
Bob Bittner owns and runs WJIB 740AM in Cambridge....and continues the Easy Listening" tradition!
Now if we could find a way to listen online! (Or on an HD sub channel!)
Spinning songs in the key of nostalgia
"These days, when you tune to AM 740 and Sinatra and Elvis and Nat King Cole come tumbling out of the car speakers, it’s an exotic treat."
Friday, August 07, 2015
Talk Radio's Advertising Problem?
Seems like Talk Radio is a shell of it's former self back in the 80's and 90's when we had the "best of the best".
The format has taken a lickin' from the PPM, the aging demographic, and the rapidsly aging technology of "AM Radio".
Add to that scenario the problem with advertisers shying away from anything that resembles a controversial environment....
The Wall Street Journal had this article.
Talk Radio’s Advertising Problem
"Audiences Still Tune In, but Social Media Scared Off Many Advertisers"