Friday, June 07, 2013


The Ratings Bomb...or the Bomb Ratings?

Wondering how the radio ratings were in response to the Marathon bombing?

InsideRadio had this piece...

Slow ratings build in Boston from bombings

"Boston’s news outlets got a big spike in April when the Patriot’s Day bombings shocked the market. But an analysis by the Radio Research Consortium shows it wasn’t a one-day lift. Instead listening levels grew as the story developed through the week."

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