Monday, January 31, 2011

 

Ratings are in....








OK, get out the charts and graphs!

The ratings for Boston's "Holiday" book are in!

Here are the 6+ overall ratings.

Jessica Heslam at the Herald has some insight into the targeted 25-54 demographic.

The Holiday Radio Ratings Rundown

After acknowledging WROR's and WODS's surge due to playing all Christmas music, my initial comment is to note how badly the talk stations are doing in Boston. (Yes, I know December typically isn't a great month for talkradio, but C'mon!)

WTKK is in NINETEENTH place?

WRKO is in TWENTY-THIRD place? (Ties with Emerson's WERS!)

WKXS "RushRadio" AM-1200 has not picked up any traction, even with the top 3 voices in syndicated talkradio (Beck, Hannity & Rush.)

Wasn't Boston a great place for talkradio at one time?

Friday, January 21, 2011

 

McPhee from WTKK to WRKO



Back in the Fall, WTKK decided not to renew Michelle McPhee's contract. Since then they have not named a replacement, but have been filling the night spot with part-time and rotating hosts. Some wonder if WTKK is dialing back it's expence and committment to have a local host in the evenings.

It didn't take long before WRKO decided she would be a good fit, when they let loose Charlie Manning and put Michelle into the 1PM to 3PM weekday time slot.

Manning out - McPhee in - at WRKO

Charlie Manning, while politically knowledgable, did not have the most charisma on the air....something that was probably needed to replace Rush Limbaugh when he moved to WXKS.

Michelle, is one of the hardest working people in Boston media. She speaks her mind, and upsets a lot of people along the way.

I am glad to see WRKO doing local programming in that slot....istead of turning it over to more syndication.

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