Saturday, December 03, 2011
Ratings for November...
The Boston Ratings for the Month are out. You can find the 6+ numbers....here.
*WEEI's shift to FM is helping...but how much?
*Kiss 108 still dominates every daypart!
*Magic 106.7 seems to be bouncing back a bit.
*WKLB still doing well. (Who said Country could never work in Boston?)
*While WODS and WROR are in Holiday Mode...I don't believe these numbers reflect the switch yet.
The Globe's Johnny Diaz had this artiocle about the growing trend of onetime AM formats moving to FM.
For AM stations, future may be on the FM band
WBZ’s strength, WEEI’s sports programs have delayed the change in Boston, but younger listeners are mostly ignoring the older system
The Globe's Chad Finn wrote this analysis of the first full month (October)of WEEI's FM Simulcast.
High marks for Sports Hub, WEEI in Oct.
One thought on something Chad wrote:
I've generally moved away from reporting on the monthly Arbitron ratings for WEEI and The Sports Hub. The quarterlies are much more relevant and, with a larger base of data, often more revealing.
I am under the impression that radio no longer does "quarterlies"...i.e.Spring, Summer, Fall books....instead, now offering the "book of the month" club. Not sure what he is referring to. Chad?