Monday, June 07, 2010
Broadcast radio gone in 5-10 years.......?
NPR's CEO Vivian Schiller recently caught attention when she predicted that internet radio will replace broadcast radio in 5-10 years.
As a consumer of NPR, I am glad to have multiple ways to receive NPR content....however, she has not addressed the business model that will keep it afloat. If NPR is primarily delivered to audience via internet radio...then the fees paid by member stations start going away too.
Isn't that what happenned to newspapers? The paper editions are giving way to internet web sites, but the revenue for the website is minuscule compared to the print edition. And without the revenue to fuel the content..what happens?
I think her comments are short-sited, and she is apparently not doing anything to continue to promote radio as an ongoing source.
NPR and eBay: Business Models Under Change at D8
Jerry Del Colliano responded to this story:
NPR Says Radio Is Dead in 5-10 Years
What do you think?