Thursday, January 28, 2010
The People-Meter knows the Truth...!!!
There has been a lot of discussion in the past year as the Personal People Meter (PPM) became the new way of collecting listening information for Arbitron.
Since that change in methodology, a few changes in listening patterns have emerged, as one type of methodology favors different types of listening over another.
But, as Arbitron claims, the PPM hears all...and knows the truth of what you really listen to!
New Ratings System for Radio Gives Guilty Pleasures a Boost.
Never Listen to Céline? Radio Meter Begs to Differ