Friday, October 26, 2007

 

Finneran's Floudering....

The more I think about it...the more I can't help but wonder why WRKO hired Tom Finneran to do the morning show.

Maybe they really think that you don't need any experience to do morning-drive in a major market. (I know Finneran has done some fill-ins...but never been a full-time talk host.)

I had heard that someone higher up at Entercom had been pushing for them to hire Finneran even as far back when Peter Blute was leaving the station.

I will admit that he's not as bad as I thought he'd be....but he's still pretty bad. He has no idea how to put together a show day to day....and to help to grow the show long-term.

I can't help but wonder if they are paying him a hefty salary. With the prolonged negotiation and announcement when he came aboard...I can't help but think yes. However Finneran was out of work....and probably thought this was an easy way to work out his years....so maybe he didn't need to much $$$persuasion. In any event, it doesn't matter.

Here's Jessica Heslam's article from this week:

Host of issues for WRKO’s Finneran


While I think the issue of the 'help wanted' ad (i.e..9AM, etc) is a non-issue....the points made about WRKO's ratings slide into oblivion is worth noting.

WRKO’s overall ratings were down 28 percent among 25- to 54-year-old listeners from the spring to summer, according to Arbitron. Finneran was down 16 percent; Feinburg was down 7 percent and Carr was down 39 percent in that demographic.

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