Monday, February 13, 2006
Whittemore out at WRKO...!
Did he even have time to put his name on the door before he was asked to take it down?
BostonHerald.com Touching that dial
WEEI maestro Jason Wolfe, under whose watch 850 AM shot to No. 1, will take over struggling talk signal WRKO beginning this week.
Wolfe will be promoted to vice president of operations for WRKO and WEEI while current ’RKO operations director Brian Whittemore steps down.
Word is, Whittemore, a former Boston radio guy who came to ’RKO in September, wants to return to Minneapolis.
Since coming to the talk station, Whittemore has overseen a number of changes, most dramatically the departure of longtime morning man Peter Blute. He’s also added a nighttime lifestyle show, beefed up business coverage and added weekend programming.
But apparently it wasn’t enough to cure the signal’s perennial ratings doldrums. By moving Wolfe to ’RKO, the Entercom bosses are obviously hoping that some of the sports station’s magic can rub off on its sister signal. WEEI boasts of being the No. 1 rated sports radio talk station in the country and has posted No. 1 numbers in the most coveted demos. Which is nothing to Whine about. "
What do you think it was that did him in?