Thursday, August 25, 2005

 

Trend Day....!

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After a busy month...I'm back just in time for the latest Arbitron ratings trends.

You can peruse them....here.

Comments:
In the NFL they call this parity. In radio it's called mediocrity! 15 of the 16 top ranked stations are owned by major conglomerates, the exception is also the only Classical station in the market.
There is only a 3.1% difference between the number 1 station and the number 10 station, of course since there are only 4 companies involved why get better?
 
I have not seen them but I am told the numbers for WBZ 25-54 are horrible!

I am told they have dropped to the bottom, or close to it, of the top 10!

Could it be the credibility gap is finally showing up?
 
**In the NFL they call this parity. In radio it's called mediocrity! There is only a 3.1% difference between the number 1 station and the number 10 station...**

Either that or call it "competitiveness".

Depends on your perspective.

;-)
 
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