Tuesday, June 28, 2005




There has been a lot of "what if" talk in Boston about how lucrative it might be for one of the Boston FM's to ditch their current format and do a hot contemporary spanish format.

Up in the Merrimack Valley, where the spanish population is large, one group seems to be doing well, especially since the competion (WLLH/WAMG) is ready to drop their Spanish format and run ESPN sports.

The Globe had this article:

Grabbing the Latino Market by the ear

A lot of quotes in that story that should have been challenged, especially where Mr. Costa says he wants to increase their power and range, etc., to reach Boston.

From what I understand, this is a virtual impossibility.

I'm glad to see that they are sucessful. However, I wonder how they can be SO sucessful running 3 AM's in Spanish(2-1/2 really, as 1490AM is moving in that direction)....and people can't see to make ONE local AM work in English anymore.

Here is a look at the WNNW website


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