Thursday, May 26, 2005


Trend day....!


Today was Trend Day in Boston, as Arbitron delivered 'Phase I' of the Spring rating book.

You can find those ratings here.



Can we quote ratings here? WXKS and WKOX: 0.0. Lower than most of the GPAs of the Deltas in Animal House. Fat, drunk, and stupid is no way to go through life, son.

Half decent signal (Medford is 5.8 miles from Boston--c'mon, you can't say 1430's signal is far from downtown!), promotion on Ch. 4, Globe, Herald, where are the listeners? Or are college students not counted? (For the record, the "too low to measure" was in 12 +)

Not much change in most stations this past trend, I see. WMKK a slight uptick with new Mike format.-- raccoonradio
Given that Mike is supposed to target Oldies, Mix, WROR and WZLX, and that they're only getting half the job done, I'd call Mike a failure. If Mike was successful, no way does WROR and (especially) WZLX get themselves poised for a great spring ratings season IMHO.
Remember that Star's last rating book was pretty good for them.

This trend is really a "3 month rolling average"....and consists of 1 month of Mike, 2 months of Star.

My guess is that one of those months was kind to Star...and they are still carying it with them for this trend, and the next.

So, me thinks it's too early to make a judgement on Mike-FM.

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