Tuesday, May 24, 2005

 

Jack and Mike (or Fickle and Nine) !

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The "Jack" format, as it's been called, is the current rage.

With enough sucess that many stations on the lower strata of billing and ratings sucess are taking the plunge.

Here in Boston, 92.9 WBOS opened up it's playlist, and issues a big press release about "Playing many more titles than ever before".

105.7 WROR started using recorded sweepers that sound like the "Jack" format.
( "Alright, that's enough of the comercials, now let's get some music on the radio".)

Mix 98.5 WBMX started using the "whatever" term....and featured "Whatever Weekends".

All were halfway measures, trying to blunt the effect, and reduces the chances of a "Jack" format coming to town.

Then, STAR 93-7, WQSX decided the time was right to jump on the trend, by introducing "Mike-FM", their attempt at the "Jack" format.

What do people think?

I've heard some people who like it.....none that *love* it.

I've heard from a lot of disgruntled Star fans, upset about losing their station....and equally missing the DJ's. (Although the last and final book was kind to Star, where were all these fans during any prior rating period? Reminds me of the demise of the Jazz formats in Boston. A station making minimal ratings/audience and billing switch format...and people come out of the woodwork to support the station.)

Funniest line I heard about "Mike-FM":

"Music from the 80's, 90's and 2000. We don't know WHAT to play....so we'll play anyything!"

In any event, heres a recent article about the sucess of such "variety" formats.

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